Glow

The question we hear most in our stores is how to get that glow. And it rarely comes down to one product. Glow happens when your skin is hydrated, smooth and even, and it disappears when dead skin cells build up, the skin gets dehydrated or the tone turns uneven. That’s when skin starts looking flat and tired, even when it’s healthy.
The most effective things you can do are hydrate, gently exfoliate and brighten. Layered hydration keeps skin plump and dewy, mild exfoliation with AHA, PHA or enzymes smooths the surface, and ingredients like niacinamide, vitamin C and rice extract help even out your tone.
In Korea, glow isn’t something you add with highlighter. It comes from within the skin itself, a look Koreans call chok-chok, meaning moist and bouncy. The focus is on deep, consistent hydration and a healthy barrier, so skin glows on its own, with or without makeup.

Every product in this edit is chosen to give your skin that healthy, lit-from-within look.